Founded by Megan Koval, AWOL Strategy is a personal branding destination for forward-thinking professionals looking to clarify their pursuits and prosper from their full potential. Blending introspection with action, we assess the current personal brand, understand how it’s being interpreted in the world, and build a powerful path for clear differentiation and influence. We create clarity and differentiation by building strong strategic foundations — resulting in a more purpose driven and prosperous path. 

AWOL Strategy Founder Megan Koval

Megan Koval, founder

My name is Megan Koval and I live to venture off the beaten path. After climbing the corporate ladder for nearly a decade in NY, I left it all to climb another ladder — one with purpose and deep personal transformation. With every step, I was releasing who I supposed and reaching towards who I aspired to be. 

In this process, I was learning how to rewrite my narrative, and my brand, in real time. I was learning how to clarify my aim and build my venture in a direction I had never gone before. It was in this process that I was using all my strategic corporate and branding expertise to build a venture for myself off the beaten path — AWOL Strategy.

Now, I I travel, I speak, and I help others carve their paths and make their ideal story a reality with a powerful brand.

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Everyone is a living and breathing brand, yet few know how to externalize it in the world with a clear, purpose driven path. Our strategic experience working with Fortune 500 companies and leading brands such as Nike and NBCUniversal has equipped us with the best practices to then translate towards individuals. Every approach differs based on specific needs but all prioritize building a brand that is authentic, credible and adds greater value in the world. Typically, we work with intrapreneurs, executives, thought-leaders and founders.


AWOL Strategy has been featured around the world and has spoken in Paris, London, Canary Islands, and USA. Additional press includes podcasts, events and speaking engagements.

To read more about the topics, locations and upcoming events, head on over to our events page.