strategy + positioning

Just like diamonds, personal brands are also assessed with a certain criteria. Credibility, consistency, confidence and clarity are the four C’s for your brand. Brand positioning is the foundation of your venture, it’s the vision and purpose which captures the intent of your pursuit in a clear, credible, consistent and confident way. 


To communicate the above, you’ll need a clear communications platform to connect and persuade more effectively. We’ll build a clear framework for your voice and make sure it resonates with a highly engaged audience. 


Regardless if you’re clarifying your personal brand, new venture or a well established business, you still need to know how to sync your walk with your talk. From bio writing to presentation layouts to a social media content strategy, this work ensures your purpose and vision are at the forefront.


We’ve got options to fit your needs. Our two branding plans have been tailored to prioritize your time and budget, while giving you the tools to shine.

Option #1


Following in the footsteps of others isn’t your style, and we love that. While it’s clear you’re one-of-a-kind, differentiation is still top of mind. That’s why you’re curious about branding, to understand who you are, what you stand for and how it adds value to the world. You may have a business idea that needs clarity, or are ready to amplify your voice within your company and beyond — both require a clear and cohesive personal brand to make an impact in the world. This work provides you with an inspiring personal story which allows you the confidence to succeed on your path.

What’s included: 

  • Clarity audit: 90-minute strategy session to assess who you are and clarify how it adds value to the world.

  • Strategy sessions (two one hour calls) to discuss your competitive advantage, positioning, ideal audience, purpose and vision. 

  • Basic brand packet summarizing the above with a clear personal brand message and voice for your audience.

  • One-page web layout includes written landing page content and personal brand bio.


Per month (two months)

Option #2


We’ll uncover the essence of your brand and translate it into a visual representation for the world. This option allows you to walk away with a tangible personal brand output as well as a captivating story that supports your vision and purpose.

What’s included: 

  • Clarity Intensive Session: 2-hour intensive audit.

  • Strategy Deep Dive (a total of four hours) to discuss your competitive advantage, positioning, ideal audience, purpose and vision.

  • Personal Branding Packet & Identity summarizing the above along with mood boards, color palettes, fonts and business cards.

  • Content Strategy which creates an action plan to launch your podcast, blog or any community building idea of your choice.

  • One-page website design includes written landing page content and personal brand bio (Squarespace design).

  • Unlimited 1-1 access in between calls via email.


Per month (three months)

Not sure which plan is right for you?


Just looking for some quick clarity or direction for your venture or personal brand? This simple and refined plan may be right for you. We’ll have a 90 minute discussion where we’ll assess your current path today, identify your competitive advantage and develop goals to propel you forward.

What’s included:

  • 90-minute consultation.

  • A custom clarity packet including your competitive advantage, personal brand position and recommendations for content development.


Want a Clarity Workshop instead?

We’ll make it a half day session with the same output. Simply contact us for more details.


Discover what we can do for you with a complimentary 30-minute call.